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WHAT IS EMV?

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Through secure technology, EMV (EuroPay, Mastercard, Visa) helps redice fraud for card-present transactions.
 

    Why is there a Liability Shift?

    Because credit card fraud in the United States is about 50% of worldwide payment fraud.  Europe and Canada have already implemented EMV which helps reduce fraud throughout these countries.
     
    As of October, 2015, any liability associated with fraudulent use of counterfeit or stolen cards essentially shifts from the card issuer to the Merchant.  This could cause small business owners to encure hugh financial risks and may cause them to go out of business. 

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    EVERYONE

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